Companies with consumer orientation have the opportunity to easier recognize and satisfy the needs of their clients, which combined with a correct offer is a premise for ensuring a desired level of client satisfaction. From the point of view of the business, it is important to determine the...

This research deals with the theoretical, methodological and practical-application explanation of the interactions between the targeted demand and the creation of a synergy by the company and its management regarding the exogenous and endogenous factors and the elaboration of a strategic...

This paper analyzes royalty rates in franchise contracts, focusing on the two leading hypotheses. We consider whether royalty payments are simply the means for franchisors to acquire revenue from franchisees (revenue hypothesis), or are to preserve incentives for the franchisors to exert...

The purpose of the present study is to substantiate the paramount importance of the strategic market-oriented company policy as an element (important factor) of competitiveness and particularly the powerful effect of that factor in conditions of the forthcoming accession of Bulgaria to the EU;...

The purpose of the research is to justify the crucial importance of the strategic market- oriented company policy as an element (important factor) of competitiveness and especially the role of this factor in the forthcoming accession of Bulgaria to the EU; to determine the degree of companies'...

The author develops a model in which a firm's only asset is its name, which summarizes its reputation, and studies the forces that cause names to be valuable, tradable assets. An adverse selection model in which shifts of ownership are not observable guarantees an active market for names with...

The importance of knowledge and skills in meeting new challenges in production and distribution is particularly evident in today’s market, which is characterized by a saturation of products and strong competition. To be successful in the market, companies must stand out and be creative and...