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The exploration of customization in augmented reality from the affordance lens : a three-stage hybrid approach
Xu, Xiaoyu; Jia, Qingdan; Tayyab, Syed Muhammad Usman - In: Technological forecasting & social change : an … 194 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014475915
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The role of social commerce for enhancing consumers' involvement in the cross-border product : evidence from SEM and ANN based on MOA framework
Xu, Xiao-Yu; Gao, Ya-Xuan; Jia, Qing-Dan - In: Journal of retailing and consumer services 71 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014253592