Sun, Yang; Cai, Helen Huifen; Su, Rui; Shen, Qianhui - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 5, pp. 1038-1054
Purpose: The purpose of this paper is to discuss how the configurations of short life cycle, low quality, design and price, influence customer purchase intention in fast fashion and high technology industries in China. Design/methodology/approach: The traditional thinking is that products with...