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Business Advancement through Technology Volume I : Markets and Marketing in Transition

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition -- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management -- Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging...

Persistent link: https://www.econbiz.de/10013470853

Using neuroscience to understand consumers

Moutinho, Luiz; Menezes, Karla; Menezes, Silvio - In: Biometrics and neuroscience research in business and …, (pp. 245-277). 2024

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Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning

Hakim, Adam; Klorfeld, Shira; Sela, Tal; Friedman, Doron; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 770-791

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The future of marketing : artificial intelligence, virtual reality, and neuromarketing

Adeola, Ogechi; Evans, Olaniyi; Edeh, Jude Ndubuisi; … - In: Marketing Communications and Brand Development in …, (pp. 253-280). 2022

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Towards ethical neuromarketing 2.0 based on artificial intelligence

Attié, Elodie; Bars, Solène le; Quenel, Ilhem - 2021

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A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques

Muduva, Martin; Hondoma, Thanks; Chiwariro, Ronald; … - In: AI-driven marketing research and data analytics, (pp. 1-29). 2024

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A survey of machine learning in credit risk

Breeden, Joseph L. - In: The journal of credit risk : published quarterly by … 17 (2021) 3, pp. 1-62

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An IoT and artificial intelligence-based patient care system focused on COVID-19 pandemic

Goar, Vishal Kumar; Yadav, Nagendra Singh; Chowdhary, … - In: International journal of networking and virtual … 25 (2021) 3/4, pp. 232-251

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Automated Data Harmonization (ADH) using Artificial Intelligence (AI)

Dutta, Anjan; Deb, Tomal; Pathak, Shrikant - In: Opsearch : journal of the Operational Research Society … 58 (2021) 2, pp. 257-275

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The key to leveraging AI at scale

Leff, Deborah; Lim, Kenneth T. K. - In: Journal of revenue and pricing management 20 (2021) 3, pp. 376-380

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