The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed...

The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added...

Smartphone use has proliferated globally. However, there is a lack of understanding regarding the fast adoption of the technology at individual level, specifically for personal use. Technology adoption varies across geographic regions, and smartphone adoption is no exception. This article...

This article explores the influence of social, self, and use factors on the intention to perform social computing actions in online social sites. A survey was conducted using peer-to-peer file sharing as representative of a social computing action. Collected data was analyzed using the...