Narrow search
Showing 1 - 10 of 41,400
Cover Image
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.; Chen, Huan - In: Journal of advertising research 63 (2023) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Cover Image
Assessing the factors of social media advertising : integrated ISM-MICMAC approach
Bandil, Deepika; Agrawal, Vivek - In: International journal of business excellence : IJBEX 33 (2024) 1, pp. 21-47
Persistent link: https://www.econbiz.de/10015061401
Cover Image
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Cover Image
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi; Brahmbhatt, Kuldeep - In: Journal of international consumer marketing 35 (2023) 2, pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Cover Image
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Cover Image
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Cover Image
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Cover Image
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Cover Image
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Cover Image
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753