Zhang, Na; Deng, Xiaopeng; Hwang, Bon-Gang; Niu, Yanliang - In: Journal of Business & Industrial Marketing 35 (2020) 11, pp. 1785-1799
Purpose: Balancing interfirm relationships is important for firms’ long-term superior performance. However, prior studies mainly focus on interfirm competition or interfirm cooperation separately, ignoring the balance of interfirm relationships. To bridge this gap in knowledge, this study...