Purpose: The purpose of this study is to test the efficiency of the “gerontographics” model in predicting selected consumer behaviours in older adults. Design/methodology/approach: Through regression analysis, a large sample of older Thai adults is used to test the predictive power of...

type="main" <title type="main">ABSTRACT</title> <p><b>This research examines compulsive buying as an impulse-control disorder, a form of maladaptive behavior believed to have its roots in early-in-life experiences of family adversities. Unlike previous research that has typically studied only the effects of family divorce on...</b></p>

Points out that the aging population has captured the attention of marketers, but that many companies are still uncertain as to whether they should, or how they should, go about marketing to the mature market. Highlights some of the key issues marketers are confronted with and discusses reasons...