Often small business owners/managers feel they have inadequate time for formal forecasting and/or that they lack the … expertise to do so. Since forecasting is an important decision-aiding tool, managers in small retail establishments can benefit … by implementing a simple forecasting process. Doing so will enable them to better anticipate the firms future level of …

Accurate forecasting has become a challenge for companies operating in today's business environment, characterized by … functions. Increasingly, successful forecasting warrants the use of composite methodologies that incorporate a range of … traditional quantitative forecasting methods. Four integration methodologies are presented and evaluated relative to their …

‐economic analysis. It is aimed at forecasting problems, such as impact assessment for future policy formulation in the light of socio …‐economics to attack what was previously seen as a difficult gap between the two. It also finds that quantitative forecasting, based … form a basis for quantitative forecasting. Different scenarios may be linked to corresponding quantitative economic …

from the introduction of new products, and existing forecasting methods such as ARIMA do not explicitly account for the … phenomenon. This paper aims to present a methodology to build cannibalization effects into forecasting models as measured through …

Forecasting is part of the decision‐making process and has become an important component in all marketing activities …. Methods of forecasting range from simple moving averages to sophisticated input‐output models. Forecasting, as a tool … of target markets, and other areas of marketing planning and control. The role of forecasting in marketing is emphasised …