Parente, Diane H.; Lee, Peggy D.; Ishman, Michael D.; … - In: Journal of Business & Industrial Marketing 23 (2008) 8, pp. 520-528
Purpose – This paper aims to establish a two‐part research agenda for marketing in supply chain management (SCM) through the application of an interdisciplinary model, using marketing, operations, logistics/purchasing, and information technology as the nodes for a model....