documents for economic history, more than simply being of purely pedagogical value. Both approaches inform the research into the … settings, motivating renewed interest in the history of accounting literature. The stories related in the Guide du Commerce … to accounting history, but part of a debate within history more generally …

documents for economic history, more than simply being of purely pedagogical value. Both approaches inform the research into the … settings, motivating renewed interest in the history of accounting literature. The stories related in the Guide du Commerce … to accounting history, but part of a debate within history more generally.  …

Purpose – The objective of this paper is to explore the dominating approaches that appear in top marketing journals …. Design/methodology/approach – This research is restricted to the exploration of one top journal in marketing. The journal … title is kept anonymous as the topic goes beyond the targeted journal and aspires to be of interest to the marketing …

focusing on international marketing. However, compared to domestic marketing knowledge, this field has received relatively less … attention from mainstream marketing journals. The purpose of this paper is to report the findings of a study that assesses the … contribution of leading mainstream marketing journals to the international marketing discipline. Design/methodology/approach – A …

Purpose – This paper aims to examine the use of projective techniques for published marketing and management research …

marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between … 2003 and 2009 in nine prominent marketing journals. Findings – A total of 34 mixed method studies implemented data … both equally (30 percent). Research limitations/implications – It is clear that marketing scholars recognize the benefit of …

Purpose – The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by … mainstream marketing is selected on the basis of expert opinion and journal ranking lists. The evaluation considers all available … limited to the “empirical characteristics” of “top” journals in mainstream marketing. Practical implications – The study …