Paul Wolfowitz, President of the World Bank, congratulated the editorial team of National Geographic for the special issue on Africa. National Geographic has played a unique role in broadening the knowledge of the world. The World Bank partnered with National Geographic to produce a full-color...

While women are undoubtedly disadvantaged in the process of preparing for a career in business ownership, there is a lack of experimental evidence to verify the belief that loan managers discriminate against women at the point of loan application. This study, therefore, investigates the extent...

The extent to which advertisers choose to make more or less use of “informative copy”, or “copy points”, as a communicative and persuasive technique, represents a model of how an advertisement will work. With changing media technology, changing popular culture, and changing advertising...

Purpose – It is a tenet of the marketing and advertising communities that the claims and appeals contained in advertisements must reflect the behaviour, aspiration or dreams of potential customers. Work undertaken in New Zealand challenged the received wisdom, suggesting that the content of...