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Loughlin, Catherine; Arnold, Kara; Bell Crawford, Janet - In: Equality, Diversity and Inclusion: An International Journal 31 (2011) 1, pp. 43-64

women will get credit for engaging in some of the same transformational leadership behaviors as men. Originality …Purpose – This study aims to test how senior leaders recognize and reward the same leadership behavior in male and … reviews wherein only manager ' s sex and engagement in individually considerate transformational leadership behavior varied …

Persistent link: https://www.econbiz.de/10014720015

Managing long queues for holiday sales shopping

Qiu, Chun; Zhang, Wenqing - In: Journal of revenue and pricing management 15 (2016) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10011441303

The pricing strategies of Hungarian food retail chains during the last recession

Berezvai, Zombor - In: Acta oeconomica : periodical of the Hungarian Academy … 65 (2015) 3, pp. 393-411

Persistent link: https://www.econbiz.de/10011736812

The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276

A nested logit model of strategic promotion

Richards, Timothy - In: Quantitative Marketing and Economics 5 (2007) 1, pp. 63-91

This paper presents a test of the nature of the pricing and promotion game played by supermarket retailers in a large …

Persistent link: https://www.econbiz.de/10005701809

Own-Brand and Cross-Brand Retail Pass-Through

Besanko, David; Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing Science 24 (2005) 1, pp. 123-137

In this paper we describe the pass-through behavior of a major U.S. supermarket chain for 78 products across 11 categories. Our data set includes retail prices and wholesale prices for stores in 15 retail price zones for a one-year period. For the empirical model, we use a reduced-form approach...

Persistent link: https://www.econbiz.de/10008788039

An Empirical Analysis of Determinants of Retailer Pricing Strategy

Shankar, Venkatesh; Bolton, Ruth N. - In: Marketing Science 23 (2004) 1, pp. 28-49

explain the most variance in retailer pricing strategy. Only in the cases of price-promotion coordination and relative brand … retailers' pricing strategies based on four underlying dimensions: price consistency, price-promotion intensity, price-promotion …

Persistent link: https://www.econbiz.de/10008788189

Cross-Brand Pass-Through in Supermarket Pricing

Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing Science 27 (2008) 3, pp. 324-333

We investigate the sensitivity of cross-brand pass-through estimates to two types of pooling: across stores, and across regular price and promotional price weeks. Using the category data from Besanko, Dubé, and Gupta (2005), hereafter BDG, we find consistent support across all 11 categories for...

Persistent link: https://www.econbiz.de/10008788278

Promotion and shoppers' impulse purchases: the example of clothes

Hultén, Peter; Vanyushyn, Vladimir - In: Journal of Consumer Marketing 31 (2014) 2, pp. 94-102

purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials …-store promotion. Hence, there are interactive effects between the three promotional channels that increase shoppers' general impulse … purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant …

Persistent link: https://www.econbiz.de/10014850142

Cultural values and personal selling

Shyan Fam, Kim; Merrilees, Bill - In: International Marketing Review 15 (1998) 4, pp. 246-256

higher score on the collectivism index are likely to favour personal selling promotion tools than will countries with a lower …

Persistent link: https://www.econbiz.de/10014827784

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