Niñerola, Angels; Sánchez-Rebull, Maria-Victoria; … - In: Measuring Business Excellence 21 (2017) 1, pp. 37-49
Purpose The purpose of the paper is to analyse the entry mode choice of the Spanish companies in China, the factors that influence it and the barriers that they found. Design/methodology/approach A qualitative approach is used by interviewing the partners of management consulting firms (MCFs)...