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Complex issues arise when personality variables are incorporated into traditional approaches to personnel selection. Personality assessment and testing in employment contexts is more complicated than it would appear. Rather than arguing against considering personality variables, wefocus on five...
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Purpose: The purpose of this paper is to consider various strengths and weaknesses of the academic review process with an emphasis on the effect the process has on the relevance of business journals, particularly in the marketing literature. Design/methodology/approach: The authors not only...
Persistent link: https://www.econbiz.de/10012067569
Purpose: This paper aims to provide insight into the three most prevalent expert wine rater sources and how they separately affect retail prices post-release across a sample of French and US wines from the 2012 vintage. Design/methodology/approach: Empirical research using regression models...
Persistent link: https://www.econbiz.de/10012072212
Purpose: The purpose of this study is to examine how customers’ perceptions of brands’ social media interactivity impact customer engagement behaviors (CEBs) (e.g. customer purchases, referrals, influence and knowledge) while accounting for the moderating role of brand type and social media...
Persistent link: https://www.econbiz.de/10012411457
Purpose: The purpose of this study is to address the following research questions: How do customer input and service provider (in this study, the terms firm and service provider are used interchangeably) input coproduce customer experience and response? Do different components of customer input...
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