Yang, Shuiqing; Zhou, Yusheng; Yao, Jianrong; Chen, Yuangao - In: Industrial Management & Data Systems 119 (2019) 8, pp. 1565-1580
Purpose: As retailers have increasingly embraced an omnichannel retailing strategy, explaining and predicting the helpfulness of online review should consider both online-based and offline-based reviews. The paper aims to discuss this issue. Design/methodology/approach: Based on the signaling...