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The Current Status and Trends of Cross-Border E-commerce Development -- Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports -- Construction and Analysis of Cross-Border E-Commerce Retail Import User Preference Model -- Analysis of Competitive Advantage of Cross-border...
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Purpose: As retailers have increasingly embraced an omnichannel retailing strategy, explaining and predicting the helpfulness of online review should consider both online-based and offline-based reviews. The paper aims to discuss this issue. Design/methodology/approach: Based on the signaling...
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