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JBBM at 21 : theme reflections one year later, with a design view of B-to-B marketing field and closing tribute to David T. Wilson

Rodriguez, Carlos M. - In: Journal of business-to-business marketing 23 (2016) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10011496437

Luxury brand experiences and relationship quality for Millennials : the role of self-expansion

Kerviler, Gwarlann de; Rodriguez, Carlos M. - In: Journal of business research : JBR 102 (2019), pp. 250-262

Persistent link: https://www.econbiz.de/10012103997

Learning in the Internationalisation Process of Firms

Rodriguez, Carlos M. - In: International Marketing Review 21 (2004) 1, pp. 121-124

Persistent link: https://www.econbiz.de/10014827267

Learning From Exporting: New Insights, New Perspectives

Rodriguez, Carlos M. - In: International Marketing Review 26 (2009) 1, pp. 110-113

Persistent link: https://www.econbiz.de/10014827449

Foreign Operation Methods: Theory, Analysis, Strategy

Rodriguez, Carlos M. - In: International Marketing Review 26 (2009) 1, pp. 113-116

Persistent link: https://www.econbiz.de/10014827450

Foreign Operation Methods: Theory, Analysis, Strategy

Rodriguez, Carlos M. - In: International Marketing Review 25 (2008) 6, pp. 717-720

Persistent link: https://www.econbiz.de/10014828078

Strategic capabilities in exporting: an examination of the performance of Mexican firms

M. Rodriguez, Carlos; A. Wise, Jorge; Ruy Martinez, Carlos - In: Management Decision 51 (2013) 8, pp. 1643-1663

Purpose – This study aims to examine in the context of high involvement exporting Mexican firms a model which suggests that a blend of absorptive and dynamic capabilities is necessary to build and sustain their competitiveness in international markets. Design/methodology/approach – Data were...

Persistent link: https://www.econbiz.de/10014936152