Barry, Thomas E.; Wooton, Leland M. - In: European Journal of Marketing 11 (1977) 7, pp. 499-507
Seeks to highlight the potential role of consumer values as a guiding force to technology. Posits, in order to assess these values, that considering the field of futures research in consumer behaviour is warranted. Discusses several models of futures research advancing the Delphi technique as a...