Purpose – This paper aims to examine how conflicting brand preferences between a social group and an individual may lead the individual to hide their consumption. Specifically, the authors examine the conditions under which hiding behaviour is most likely to occur and the impact of...

Purpose – The purpose of this paper is to examine what formal executive-level committees senior corporate communications executives are members of and what value they contribute. Design/methodology/approach – The researcher conducted in-depth interviews with 30 senior executives at four US...

Purpose – To examine how public relations practitioners define influence and where they find influence. Design/methodology/approach – Depth interviews with 162 public relations practitioners. Findings – Public relations professionals defined influence in terms of shaping decisions, having...

Physicians around the globe are increasingly encouraged to adopt guidelines, protocols and other scientific material when making clinical decisions. Extant research suggests that the clinicians’ propensity to use evidence-based medicine (EBM) is strongly associated with the professional...