Purpose The purpose of this paper is to examine how a company’s symmetrical internal communication efforts could influence its employees’ perception of relationship outcomes with the company and the subsequent employee communication behaviors about the company to others and their turnover...

Purpose – This historical analysis investigates treatment of the important discipline of internal communication in a number of globally influential public relations education frameworks over time. The purpose of this paper is to develop insight with the potential to inform future education and...

Marketing-led enterprise change management initiated by a major UK contractor is explored in this paper as a contrast to procurement-led changes to projects driven by clients. Procurement-led initiatives try to induce changes to behaviour through market governance. Relationship marketing and...

It has been recognised that there is importance of trust within organisations. There is also a recognised theme that trust must move beyond rational or calculative trust to various forms of social trust. This paper makes clear the potential importance of social trust, and its value to emerging...

"This book identifies the various issues which affect the employee engagement and propose the various solutions to resolve the ongoing issues. It helps to unfold the various facets of the employee engagement and related aspects"