Phillips, Lisa A.; Calantone, Roger; Lee, Ming‐Tung - In: Journal of Business & Industrial Marketing 9 (1994) 2, pp. 16-28
Investigates the behavior structure of technology adoption by using Davis′s (1986) Technology Acceptance Model (TAM). Explores the influence of culture and demand certainty on international technology adoption. Using structural equations to analyse the model, finds that attitude and behavioral...