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Young consumers and perception...
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Chan, Kara
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Young Consumers
21
Journal of Consumer Marketing
13
Young consumers : insight and ideas for responsible marketers
8
Qualitative Market Research: An International Journal
3
International Journal of Pharmaceutical and Healthcare Marketing
2
International Marketing Review
2
International review on public and non-profit marketing
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ECONIS (ZBW)
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1
What marketers of after-school educational services and educators can learn from children's perceptions of intelligence
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 273-287
Persistent link: https://www.econbiz.de/10014511564
Saved in:
2
Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara
;
Prendergast, Gerard P.
;
Ng, Yu Leung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
Saved in:
3
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara
;
Siu, Judy Yuen-man
;
Fung, Timothy K. F.
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
Saved in:
4
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
5
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
6
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
Saved in:
7
Perception of healthy and unhealthy food among Chinese adolescents
Chan, Kara
;
Tse, Tommy
;
Tam, Daisy
;
Huang, Anqi
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10011592400
Saved in:
8
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
9
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
10
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
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