McKenzie, C.J.; Wright, S.; Ball, D.F.; Baron, P.J. - In: European Journal of Marketing 36 (2002) 11/12, pp. 1196-1208
The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those which have achieved high reputation. Examines the extent to which academic research informs practitioners engaged...