Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for …, undermining its ethical standing. This paper considers the connection between marketing, the consumer society, globalization and … undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing …

This article explores the meanings of societal marketing in the context of AIDS community‐based organizations (CBOs …). Studies have investigated the practice of relationship marketing in for‐profit businesses, but we have yet to understand fully … the practice of relationship marketing in the vast and socially important not‐for‐profit or philanthropic sectors that …

’s behaviour than either marketing institutions or other “formal” cultural authorities. There is also an element of resistance and … effective marketing of 2002 and beyond is not to accept and exploit consumers in their contemporary individualisation, as … Northern approaches might. Rather the future of marketing is in offering and supporting a renewed sense of community. Marketing …

context of Pentecostalism. Design/methodology/approach – Adopting the interpretive research paradigm, a total of 25 tape … volatile marketing environment. It unveils participants’ faith in God as their key business survival strategy. It also shows …

This paper aims to illustrate the important role marketing technologies play in contemporary neo‐liberal policies which … will be developed through an analysis of the expanded role of marketing technologies in the UK financial services industry …