Mikkola, Juliana H.; Skjøtt‐Larsen, Tage - In: European Business Review 18 (2006) 3, pp. 214-230
Purpose – To identify some of the major issues and problems firms face, when they collaborate with suppliers in new product development. Design/methodology/approach – The paper presents a case study of a leading Danish hearing aid manufacturer. Findings – Early involvement of suppliers in...