Purpose – This paper aims to show why public acclaim is not always a guarantee for healthy profits. A low-cost forerunner, Laker Airlines, also discovered this same fact to its fatal cost. A company needs to understand its true value proposition and ensure that customers are willing to pay for...

Purpose – This article examines the strategic option of airlines facing a crisis. It analyses the current troubles faced by Malaysia Airlines (MAS). Having faced major crises in five months in 2014, the company has been saved only by nationalisation and has a very uncertain future. However,...

Purpose – Southwest is the world’s fourth largest airline and has consistently been one of the most admired organisations in the USA. Its founder and Chairman Emeritus, Herb Kelleher, attributes much of this success to the use of strategic principles. This gives a guiding framework for...

Purpose – This article highlights the essential factors to be considered for successful mergers and acquisitions (M & As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines as well as Cathay Pacific and Dragonair....

Purpose – Mergers and acquisitions (M & As) are sensitive issues in most industries, but it would seem even more so in airlines. The list of failures or destroyed value in the sector is long. This article outlines three of the main reason why M & As can be a challenge in this industry....

Purpose – This paper aims to explain how airlines in India and customers can both benefit by the unbundling of services. Design/methodology/approach – The paper explores how a recent regulatory change allowing unbundled services will affect the airline industry in India. Using illustrations,...

Purpose – This article focuses on the lessons that can be learnt from the bankruptcy of Kingfisher airlines (KFA). Design/methodology/approach – The paper explores the key reasons behind the failure of KFA. It follows the strategic decisions and actions that KFA took over its lifespan. It...

Purpose – The article outlines strategic corporate social responsibility (CSR) ongoing progress in the aviation industry in Russia as well as its results. Design/methodology/approach – The paper pinpoints some CSR techniques as a response to the drastic changes of the aviation business...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...