The travel industry in Belgium has gone through a number of notable changes in recent decades. One of the most important trends is the growth of the organised travel market in Belgium. Belgian holidaymakers are turning increasingly to travel intermediaries in general and to travel agents and...

The development should be oriented to a limited number of products. To improve the global competitive position of the Slovenian tourism, priority should be given to a limited number of products. The conclusions of the study “Slovenia Tourplan 2.000 and Tourist Operational Marketing Plan for...

Tourism policy is a generic term with many interpretations. For too long time tourism policy has been identified with promotion of the public sector. Nowadays the content is much more embracing. The first section of this contribution briefly describes the evolution in this content and deal with...

Profile of world tourism today S. Medlik gives in his publication “Trends in World Tourism” a good picture of world tourism today. This publication, together with the WTO‐publication “Tourism Compendium”, allows us to formulate a profile of world tourism today.

To measure the economic impact of tourism several indicators are mentioned in the literature. Variables which are mentioned very often are: Expenditure, income, employment, foreign exchange earnings, tax receipts, investments, social benefits, tourism multiplier, etc...

The final objective of each communication action is a change in consumer behaviour. Frequently this change in attitude is translated in terms of purchases. But the change can be related to the pre‐purchase behaviour, as for instance the returning of a coupon, the ordering of a certain...