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Written by a plethora of expert contributors from a range of institutions, the Handbook of Technology Transfer provides an engaging deep-dive review of technology transfer as a complex and dynamic process, applying different mechanisms characterising activities in a variety of countries. The...
Persistent link: https://www.econbiz.de/10013462768
'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...
Persistent link: https://www.econbiz.de/10011851790
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...
Persistent link: https://www.econbiz.de/10011852217
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
Persistent link: https://www.econbiz.de/10012880695
In this unique and timely volume, Scott Shane systematically explains the formation of university spinoff companies and their role in the commercialization of university technology and wealth creation in the United States and elsewhere. The importance of university spinoff activity is discussed...
Persistent link: https://www.econbiz.de/10011851600
For the first time the transfer activities of two different German university types - the Friedrich Schiller University (FSU) and the University of Applied Sciences Jena (FH Jena) - were documented in parallel over all departments and channels of technology transfers with regard to their...
Persistent link: https://www.econbiz.de/10008771628
In this paper we examine the knowledge-Transfer Channels of the universities and public research institutes in Jena. The empirical study is based on a survey of 297 personal interviews with researchers of both types of organisations. Our study focuses on three questions: (a) The importance and...
Persistent link: https://www.econbiz.de/10008771629
. -- Innovationssysteme ; Technologietransfer ; Regionale Entwicklung ; Hochschulen ; Know - How - Transfer …
Persistent link: https://www.econbiz.de/10008771637