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~institution:"AMA Summer Academic Conference <2021, Online>"
~institution:"Edward Elgar Publishing"
~institution:"William Davidson Institute <Ann Arbor, Mich.>"
~subject:"International marketing"
~type_genre:"Arbeitspapier"
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Comparative advertising in the global marketplace : the effects of cultural orientation on communication
Gürhan-Canli, Zeynep
(
contributor
); …
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2000
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649798
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Rethinking marketing programs for emerging markets
Dawar, Niraj
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contributor
); …
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2000
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649892
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