Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...

Analysing the USA and Japan from the late 19th century to the present day, the book provides an accessible synthesis of economics, management and econometrics to calculate the impact of various organizational innovations on economic growth. The author concludes that organizational innovations...

The success of Asian economies (first Japan, then Taiwan, South Korea, Singapore, Hong Kong and, more recently, China and India) has made it tempting to look for "an Asian model of development". However, the strength of Asian development lies less in strategies that reproduce successful national...

Introduction / Gerald I. Susman -- Exploring the reach. of innovation-related cooperation in small firms / Mark Freel -- Innovation, productivity, and growth : an analysis of Irish data / James H. Love, Stephen Roper -- Innovation strategies and manufacturing practices : insights from the 2005...

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

As an ever-increasing amount of innovation takes place within networks, companies are collaborating in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge...