Showing 1 - 10 of 12
'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...
Persistent link: https://www.econbiz.de/10011851790
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...
Persistent link: https://www.econbiz.de/10011852217
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
Persistent link: https://www.econbiz.de/10012880695
This book assesses the structure of projects under the Clean Development Mechanism (CDM) of the Kyoto Protocol. It explains why, instead of the expected bilateral structure where a company from an industrialized country invests in a project in a developing country and receives the emission...
Persistent link: https://www.econbiz.de/10014473791
This timely book brings together cutting-edge research on the important subject of science and innovation policies. The contributors--distinguished social science scholars--tackle the key challenges of designing and implementing public policies in the context of the new knowledge economy
Persistent link: https://www.econbiz.de/10011851696
pt. 1. The financial community's perspective on the role of private equity -- pt. 2. The entrepreneur's perspective on the role of private equity -- pt. 3. Private equity and the role of public policy in Europe.
Persistent link: https://www.econbiz.de/10012419992
One of the most striking paradoxes of our time has been the growing importance of regions in the face of a globalizing economy. This insightful book explains the dynamics of regions in a global economy and sheds light on the role of knowledge in driving regional growth. The author examines the...
Persistent link: https://www.econbiz.de/10014473899
Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.
Persistent link: https://www.econbiz.de/10012419998