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~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"Advertising and Consumer Psychology Conference <23, 2004, Montréal>"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Marketing
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AMA Winter Academic Conference <2021, Online>
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
American Marketing Association
22
Springer Fachmedien Wiesbaden
9
Edward Elgar Publishing
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Information Resources Management Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Bain & Company <Boston, Mass.>
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Friedrich-Schiller-Universität Jena
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ECONIS (ZBW)
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
2
The human side of
marketing
in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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