Contents: Introduction: Shared foundations and diverse inquiries for advancing creativity and innovation research … / Jing Zhou and Elizabeth D. Rouse -- Part I: Foundations of creativity and innovation research -- 1. Conducting rigorous … creativity and innovation / Daan van Knippenberg and Inga J. Hoever -- 4. Creativity and standardization: Tension …

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade …-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance … -- 4. Organizing for creativity / Farida Rasulzada -- 5. Four decades of engaging customers in product innovation / Mai …

and consideration for innovation / Gina Scott Ligon and Douglas C. Derrick -- 11. Do leaders matter in the long run? A … innovation / Tamara L. Friedrich and Mingdong (Pauline) Zhong -- 15. All roads lead to Rome: navigating the creative process … a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, the …

This book explores new frameworks and methods of understanding and analysing innovation. These are set against a … backdrop of 'innovation with care', which is seen as a phenomenon that takes place among many actors with different … perspectives, ideas and cultures that must be carefully woven together in order to achieve the benefits of innovation …