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Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
Bacon, Terry R.; Pugh, David George - 2004
Persistent link: https://www.econbiz.de/10001813781
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Translating strategy into shareholder value : a company-wide approach to value creation
Trotta, Raymond J. - 2003
Persistent link: https://www.econbiz.de/10001783214