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Business-to-business market research
Block, Martin P.; Block, Tamara S. - 2005 - 2. ed
Persistent link: https://www.econbiz.de/10002617235
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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
Bacon, Terry R.; Pugh, David George - 2004
Persistent link: https://www.econbiz.de/10001813781
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Customer commitment and key account management
Ojasalo, Jukka (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536529
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Key account management and quality in business-to-business relationships
Ojasalo, Jukka (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536531
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Customer relationship dissolution : what do we know and what do we need to know?
Strandvik, Tore (contributor); Holmlund, Maria (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536560