There is a big interest shown in studies regarding the privacy concerns and trust issues of Internet users related to electronic commerce and monetary transaction, e-mail marketing campaigns or the way websites use personal information. Our study proposes a research model for the investigation...

Recommender systems (RS) are a type of information filtering software tools and techniques with the purpose of predicting the rating or affinity of a user to an item (such as music, books, movies) they had not yet considered, using the characteristics of an item (content based approaches) or the...