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~institution:"Academy of Marketing Science"
~institution:"American Marketing Association"
~language:"eng"
~type_genre:"Elektronischer Datenträger"
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Academy of Marketing Science
American Marketing Association
Winter Educators' Conference <2010, New Orleans, La.>
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Marketing
theory and applications ; 2010=Vol. 21
Brady, Michael K.
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2010
Persistent link: https://www.econbiz.de/10009377649
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