Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / World Marketing Congress …; … - 2024
Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix …The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not … lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology …
