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Rational Consumers - irrational citizens? : the individual in different strategic game situations
Uusitalo, Liisa - 1985
Persistent link: https://www.econbiz.de/10000087342
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Handel mit Mehrwert : digitaler Wandel in Märkten, Geschäftsmodellen und Geschäftssystemen
Heinemann, Gerrit (ed.); Gehrckens, H. Mathias (ed.);  … - Accenture GmbH <Kronberg im Taunus> - 2019
Persistent link: https://www.econbiz.de/10012060875
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Persistent link: https://www.econbiz.de/10003749007