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The continuing study of newspaper reading
1946
Persistent link: https://www.econbiz.de/10003464749
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A short annotated bibliography of marketing and advertising research
Advertising Research Foundation - 1953
Persistent link: https://www.econbiz.de/10002106012
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Sources of published advertising research
Advertising Research Foundation - 1960
Persistent link: https://www.econbiz.de/10002106017
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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Plummer, Joseph (contributor) - 2007
Persistent link: https://www.econbiz.de/10004893862