//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Advertising Research Foundation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising handbook
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
4
Advertising
2
Advertising effects
2
Bibliographien
2
Market research
2
Marketing
2
Marktforschung
2
Werbewirkung
2
Absatzforschung
1
Academic publication
1
Anzeige
1
Bibliometrics
1
Bibliometrie
1
Forschung
1
Internet
1
Internet advertising
1
Research
1
Wissenschaftliche Publikation
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliographie
1
Language
All
English
3
Undetermined
1
Author
All
Plummer, Joseph
1
Institution
All
Advertising Research Foundation
National Bureau of Economic Research
57
Springer Fachmedien Wiesbaden
36
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Deutschland / Bundeswehr / Universität Hamburg
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
OECD
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Confederation British Industry
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
more ...
less ...
Published in...
All
Study number
1
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The continuing study of newspaper reading
1946
Persistent link: https://www.econbiz.de/10003464749
Saved in:
2
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Plummer, Joseph
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004893862
Saved in:
3
A short annotated bibliography of marketing and advertising research
Advertising Research Foundation
-
1953
Persistent link: https://www.econbiz.de/10002106012
Saved in:
4
Sources of published advertising research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->