Strydom, D.B.; Grove, Bennie; Kruger, Y.; Willemse, B.J. - African Association of Agricultural Economists - AAAE; … - 2010
The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers … strategy at all and to convince producers to reconsider the adoption of modern marketing strategies. …. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvested …