This study examined consumer’s willingness to pay for food safety attributes in bread in Lagos metropolis. It empirically analyzed the factors driving willingness to pay for improved bread and the effect of attributes on willingness to pay and mean willingness to pay for improved bread. The...

Cassava, has received much research on improved varietal development in Ghana. The National Agricultural Research Systems (NARS) have released about 24 improved cassava varieties since 1993, which are high yielding, disease and pest resistant and early maturing. However, adoption by smallholder...

Due to the increasing interest on understanding the formation of consumer’s food choice process, the hybrid choice model (HCM) has been developed. HCM represents a promising new class of models which merge classic choice models with structural equations models (SEM) for latent variables (LV)....

This paper examines the market potential for fresh organic lettuce and water melon with a recently collected data on consumers from Kumasi metropolis of Ghana. Using a doublebounded dichotomous choice contingent valuation technique, consumer’s willingness to pay is estimated with a Tobit model...

The improvement in income in developing countries has led to emergence of middle and high income consumers in urban centers. Improvement in income usually causes the shift to consumption of non-staples including leafy vegetables. Thus in major developing country urban centers there has been...

Many reports on consumer preference in West Africa indicate that consumers prefer imported rice to locally produced rice due to the inferior grain quality of the latter. Complementing these reports, this study was undertaken to provide valuable information to researchers and policy makers on...

The rising cost of wheat importation for the production of bread, a well-established and accepted food product relished by the general public, has been a matter of great concern to the Nigerian government in recent times. This has led to the increased interest in cassava flour which has been...