Lobley, Matt; Butler, Allan J.; Courtney, Paul; Ilbery, … - Centre for Rural Research, University of Exeter - 2009
The purpose of this study was to take a fresh look at the nature of organic production, consumption and marketing in …. The research reported here is arguably one of the most integrated studies of organic consumption, production and marketing …, particularly in a time of recession, in enrolling new consumers into organic networks, particularly via the direct marketing …