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This article analyzes the way some 6,000 European wine consumers, both connoisseurs and non-connoisseurs, use a set of available signals (price, umbrella branding, goodwill, past consumption) to assess the quality of Bordeaux wines where price is the main source of information on quality....
Persistent link: https://www.econbiz.de/10005327833
indicates that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations that in …
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market power that would arise from potential mergers or collusive pricing arrangements. …
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alternative conjecture is consistent with evidence from marketing studies. However, neither theory nor evidence is informative …. In our lab experiment we find that, consistent with marketing evidence, prices positively affect stated willingness to …
Persistent link: https://www.econbiz.de/10008506873
Poor perceived product quality, an inadequate sales force, and intense competition from wines produced elsewhere are common reasons cited for why New York wines have not achieved broad acceptance in the New York City (NYC) market. NYC restaurant owners, sommeliers, and chefs were surveyed...
Persistent link: https://www.econbiz.de/10005039228
This paper investigate the long-term relationship between the petroleum and vegetable oils prices represented by palm, soybean, sunflower and rapeseed oils prices. To that end, the bivariate cointegration approach using Engle-Granger two-stage estimation procedure is applied. The study utilises...
Persistent link: https://www.econbiz.de/10005454164
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