Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …

market power that would arise from potential mergers or collusive pricing arrangements. …

ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …

determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … strategic insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …