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Developing Effective Marketing Strategies for Agritourism: Targeting Visitor Segments

Sullins, Martha; Moxon, Drew; Thilmany, Dawn D. - Agricultural Economics Association of Georgia - AEAG

discussion of the marketing and joint planning implications for agritourism providers, the tourism industry, and Colorado …

Persistent link: https://www.econbiz.de/10011143690

A Hedonic Price Analysis of Differentiated Products of Unknown Quality: Freshman Sire Stud Fees in the Thoroughbred Breeding Industry

Stowe, C. Jill; Ajello, Billy - Agricultural Economics Association of Georgia - AEAG

Prices transmit information regarding the underlying quality of a product; when quality is unknown to both buyers and sellers, theory predicts that the same price should be charged for all products. However, in the Thoroughbred industry, difference fees are charged to breed to freshman sires,...

Persistent link: https://www.econbiz.de/10011143684

Consumer Premiums for Environmentally Friendly Grass-Fed and Organic Milk in the Southeast

Wong, Jonathan; Raghunathan, Uthra; Escalante, Cesar L.; … - Agricultural Economics Association of Georgia - AEAG

This paper examines determinants of consumersâ€™ willingness to pay a premium for grass-fed and organic dairy by using survey data collected from several south-eastern states. Ordered and Heckman probit regression techniques were used to identify the significance of consumer characteristics...

Persistent link: https://www.econbiz.de/10011143687

Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market

Fausti, Scott W.; Diersen, Matthew A.; Qasmi, Bashir A.; … - Agricultural Economics Association of Georgia - AEAG

Pricing and technological innovation are discussed within the context of the beef industryâ€™s value-based marketing … initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing … statistics indicate that grid pricing has become an important pricing mechanism, but has not surpassed average pricing with …

Persistent link: https://www.econbiz.de/10011143688

Organizational Preferences and Producer Characteristics in Biomass Supply Chains

Altman, Ira J.; Johnson, Thomas G.; Moon, Wanki - Agricultural Economics Association of Georgia - AEAG

Organizational costs in biomass transactions could be a key barrier to commercial development of cellulosic-based industries and will influence the organizational choices of biomass producers and bioenergy processors. Understanding biomass producer characteristics and preferences will be...

Persistent link: https://www.econbiz.de/10011143691

Evaluating Returns to Cool Season Grass Quality Characteristics for Niche Equine Feed Markets

Curtis, Kynda R.; Cowee, Margaret W.; Kim, Man-Keun; … - Agricultural Economics Association of Georgia - AEAG

This study examines the impact of cool season grass quality characteristics on pricing and net returns in niche equine …

Persistent link: https://www.econbiz.de/10010882809