Showing 1 - 10 of 15
We investigate consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly underconsumed in the United States. Using an adult, non-student subject pool of participants in the experiment, consumers’...
Persistent link: https://www.econbiz.de/10011070515
Persistent link: https://www.econbiz.de/10011166819
Persistent link: https://www.econbiz.de/10009653594
Persistent link: https://www.econbiz.de/10009653868
Persistent link: https://www.econbiz.de/10010932296
Persistent link: https://www.econbiz.de/10010932345
Persistent link: https://www.econbiz.de/10010932598
Persistent link: https://www.econbiz.de/10010932681
than the firm's marketing policies can adjust. A probabilistic model of this phenomenon is introduced. The numerical …
Persistent link: https://www.econbiz.de/10010937746
Using a sample comprising nearly a quarter of a million weekly prices from the largest seven supermarket chains in the UK, we present statistical evidence on two pricing practices that have attracted public interest. Analysing price dynamics before and after periods of promotional discounting...
Persistent link: https://www.econbiz.de/10010918761