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Many small and mid-size farm operators compete successfully in today’s agricultural marketplace by supplying specialty farm products. Growing numbers of consumers and commercial buyers are interested in purchasing farm products with specific qualities. These customer preferences may be as...
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This report examines the aggregation, distribution, and marketing of eight food value chains to glean practical lessons … about how they operate, the challenges they face, and how they take advantage of emerging opportunities for marketing … chains include: (1) Recruiting producers and developing producer networks; (2) Identifying, branding, and marketing …
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The Marketing Services Division of USDA’s Agricultural Marketing Service (AMS) was asked by USDA’s Agricultural … existing efforts to assist Maine fresh potato farmers in their search for alternative marketing strategies, and reverse the … the course of the investigation, they determined that Maine producers needed help in marketing their products and turned …
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The purpose of this paper is to investigate the marketing performance of wheat farmers in Illinois and Kansas over 1982 … average difference between farmer and market benchmark prices are sensitive to the market benchmark considered. Marketing … benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the seasonal …
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