A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...

Replaced with revised version of paper 07/14/11.

Another version will replace the current draft

While federal rules require specific meat and poultry products to carry nutrition information labeling, these rules do not extend to fresh seafood products. This paper focuses on the extent to which the provision of nutrition information could impact consumer demand for seafood, with a special...

It is increasingly recognized that respondents use simple heuristics such as attribute non-attendance to make decisions in the discrete choice experiments. This paper use the latent class model to investigate different choice strategies and explore robust welfare estimates under varying...